The Revolution will be Advertised…
The concepts you present are not completely new to anyone who has spent time working in media. Your perspective is one I rarely see. A clear understanding of the landscape, the failure of the media to adapt and a clarity as to the ultimate fate of media as we know it.
The problem is Big Media is not willing to consider changing its shape as long as it can make money lumbering along in its current inefficient, poorly managed, highly fractured form.
Without its ability to effectively block the gates of media (controlling the flow and monetizing it) there is effectively no reason for it to maintain its prominence in our society.
- However, what does this mean for the future of media?
- Will substandard fare come to replace it?
- Will new ways of dealing with quality control come into play?
- Will people pay for diversified or curated media which meets their specific interests from a variety of sources?
- What will be the next model for NuMedia to take and how will creators (assuming we aren’t replaced with automated content algorithms) fit into this new distribution system?
- How can I help?
